Paper Kites Melbourne Central

Paper Kites Melbourne Central

We worked with Hahn Le the owner of Paper Kites, and Katie Box at GPT Melbourne Central to develop a retail design environment which will attract their target market. 

Metallic rose gold extruded portal to the shopfront reinforces the interior, with rose gold mannequins by Mei and Picchi creating customer attention, the first point of conversion in customer decision making.

In store video screens reinforce the ‘lifestyle’ and market positioning targeting the youth fashion segment. 

Creating a customer experience and emotional connection with the brand, all is consistent in tone with the website and social media.