Woodgrove Melton Victoria

Woodgrove Melton Victoria

Working with QIC Yellow Sky developed the retail style guides for the Foodcourt, Restaurants and Fresh food precincts for the shopping centre development.  We have extensive experience consulting to shopping centres owners developing policies in corporate design leadership, and design policy through strategic retail design style guides and fitout documents to manage all aspects of design within the retail interior mall environment.  With this project we aimed to innovate and differentiate in the foodcourt retail design strategy with 5m framed artisan shopfront openings, finishes which wrapped from ceilings to walls to express the volume of space, using a pallet of all natural finishesand materials and pendent lighting.  We also ensured a comfortable seating environment was planned with heating for external restaruants to ensure turnover is maximised in the COld Victorian Winters.  

We worked with each retailer to create retail design concepts that were differentiated and authentic to the origins to the style of the food. We managed and coordinated design reviews and workshops to work to optimise their operational efficiencies, maximising churn and turnover potential.

The retail design and delivery channel was managed, working within cross functional teams with QIC we worked to ensure that that their communication and effectiveness of their brand and store design as an integrated function of their product delivery strategy.  The retail delivery team delivered 100% shop openings on the scheduled date, this includes 11 foodcourt tenancies and 6 restaurants, coordinating and project manageing designers and shopitters to achieve intended vision.